G2 Market Intelligence Informs Smarter Go-to-market Decisions

G2 introduced G2 Market Intelligence, an interactive dashboard that translates the millions of data points collected on G2 into actionable insights about companies’ products, competitors and customer preferences. The first live data hub from G2 equips marketing and strategy teams with insider knowledge to inform smarter go-to-market decisions.

Looking to retain, upsell and acquire customers, software companies know it’s critical to keep a pulse on the market. However, sourcing accurate, relevant and up-to-date data on what buyers want and how to position against competitors can feel like a moving target. With dozens of competitors to track across multiple categories and the fast-paced software landscape evolving with new products and features, acquisitions and emerging competitors.

Instead of spending hours manually digging for information or investing in one-off, expensive, custom market research that goes stale, G2 Market Intelligence is updated in real-time based on verified G2 reviews. With this new offering, organizations can understand their customers, the competition and market trends better through the proprietary voice of customer data. These accessible and always up-to-date insights enable them to improve messaging, build informed roadmaps, optimize their strategies, and more.

“Whenever someone submits a software review on G2.com, we collect 40-plus data points. While some of that data is made public with their review, there is a lot more insight available,” said Sara Rossio, chief product officer at G2. “With 1.9 million reviews on G2, we are sitting on a wealth of data sourced directly from real users. And today, we’re introducing a new way of rolling up all of that amazing data and making it more accessible to software sellers. With G2 Market Intelligence, we’re eliminating the guesswork and illuminating the ‘why’ behind the market shifts. We look forward to inspiring discovery among software companies — leading to those ‘aha’ moments that drive meaningful change for them and their customers.”

Specifically, G2 Market Intelligence serves up actionable insights on product perception, win-loss, pricing and contracting, enabling users to:

  • See who clients are switching to, plus the specific customer reviews driving those swaps. Uncover trends in the data to address issues and spot emerging competition before it’s too late.
  • Understand exactly how their value is perceived by current customers. Get a glimpse at how competitors compare — with data that’s not found elsewhere, like their average discount.
  • Track key customer sentiment metrics and compare them to your competitors, with consistent data month-over-month that reveals trends.

G2 Market Intelligence users can explore visualized trends of key metrics, including deep information not surfaced on the public G2 marketplace, plus slice and dice the data by what is most important to their business — including time period, segment, industry, category, and region. Teams can select competitors in their category to compare against and even dig into the individual, anonymized reviews powering each chart.

The full data set includes access to verbatim customer feedback and ratings on the customer’s product, as well as the same data on all of their selected competitors. This unprecedented access provides the opportunity for additional analysis that can shed light on almost any go-to-market challenge.

To learn more about where you go for software, visit www.g2.com