GlassHive, Microsoft Collaborate to Assist MSPs in Capturing AI Opportunity

GlassHive, a CRM and marketing automation platform for partners across 29 countries, announced a strategic collaboration with Microsoft. This agreement marks a significant initiative to empower Microsoft partners to sell Microsoft Azure, Copilot for Microsoft 365, AI, business applications, and business intelligence solutions to businesses worldwide.

The agreement is part of a joint “partner-first” commitment to ushering in a new era for the channel with a focus on security, AI, cloud and safe anywhere-access to business technology. With it, partners can directly access marketing content and enablement materials within the platform, avoiding the need for another partner portal.

GlassHive, which was born and raised on Azure, utilizes AI to enhance partners’ ability to effectively market and sell services. Its unique magic branding feature allows for rapid go-to-market strategies with Microsoft that streamline the marketing process. Since launching in the GlassHive Marketplace, Microsoft has introduced Copilot marketing content and AI for business marketing content, seeing over 2,000 qualified leads generated by sub-100 partners in a limited release within a month—averaging more than 100 leads per partner in less than thirty days.

Partners can access exclusive Microsoft content, effective immediately, with the “Journey to the Cloud” campaign. Developed alongside TRIdigital, this partner-first initiative provides weekly marketing touches that emphasize the value of partnerships in aiding businesses on their cloud journey. This campaign will add to the growing portfolio of strategic vendors that help MSPs deliver innovative cloud-based solutions to their customers, including ConnectWise and Ingram Micro.

“I’m thrilled to be working with Microsoft to empower the partner community,” said GlassHive founder and CEO, Giovanni Sanguily. “Our aligned vision has led to the creation of outstanding content, yielding phenomenal results for our partners.”

“Microsoft’s collaboration with GlassHive is a testament to our commitment to the partner ecosystem,” said Heather Deggans, VP of GTM, Microsoft Americas. “By combining our strengths, we can enable partners to help their customers adopt innovative cloud-based solutions to be more productive, more efficient and more agile in changing market conditions.”

As this relationship continues to evolve, more benefits and opportunities will become available to partners, emphasizing the transformative potential of this collaboration. Partners are encouraged to explore the magic of this partnership and discover how it can elevate their business.