HP Teams with Microsoft, Intel on Mobility Channel Program

HP is teaming with Microsoft and Intel to help channel partners capitalize on the growing business mobility market.

The Mobilize Your Business Program combines hardware and software solutions designed to help businesses more seamlessly integrate mobile technology into their workplace with channel offerings that better position partners to drive growth and meet evolving customer needs. The solutions comprise HP’s ecosystem of tablets and convertible PCs, powered by Intel processors and integrated with Microsoft workflow solutions and vertical applications to help businesses redefine workflows, enhance worker productivity and deepen customer connections.

According to the 2013 Accenture Mobility CIO Survey, 73 percent of chief information officers believe that mobility will impact their business as much as, or more than, the internet did in the late 1990s, and 46 percent plan to make changes to their business processes, workflow and employee roles to better incorporate mobility into their business.

“As the workplace becomes increasingly mobile, enterprises and small and medium businesses require business-ready mobile devices that optimize productivity, reliability and security,” said Michael Park, vice president and general manager for Mobility and Software Business Personal Systems at HP. “The Mobilize Your Business Program provides customers with mobile hardware and software solutions that fit seamlessly into the workplace, and arms channel partners with the training, sales and enablement tools, and marketing resources that will help them stay competitive in the evolving mobility market.”

As part of the program, HP, Intel and Microsoft will work together to provide channel partners with a full suite of training, sales and marketing resources, including a specialized channel certification program designed specifically for HP and Microsoft authorized resellers, and spanning training, certification, incentives and rebates. The program will also offer marketing support such as roadshows, channel recruitment opportunities, internal training and customer engagement; and sales enablement including access to HP sales plays, cross-selling resources and customer assessment support.

The HP mobility hardware offerings are available now, with training, sales and marketing resources rolling out this summer. The full Mobilize Your Business Program for channel partners will be available in the fall.

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