Impartner chief marketing officer Dave Taylor has been named a CxO of the Year by Utah Business Magazine.
Each year, the publication awards senior executives for outstanding performance in their roles for teamwork, leadership and expertise in propelling their organizations forward. Taylor was featured in the magazine’s June issue and honored at an event at Salt Lake City’s Grand America Hotel.
“The PRM industry is a greenfield market that is poised for tremendous growth worldwide, and marketing is a critical element in our ability to tap into and accelerate that opportunity,” said Impartner CEO Joe Wang. “We’re incredibly fortunate to have someone with Dave’s extensive experience with a host of top, global companies, including Intel and WatchGuard Technologies. He has put company after company on the map with his marketing skills, entrepreneurial acumen and ability to create scalable, world-class marketing organizations, and we’re excited he’s on our executive team.”
Since joining Impartner just over a year ago, Taylor has led the rebranding of the company to better position it as a contemporary thought leader in the partner relationship management (PRM) industry; refactored the company’s core product into a model that is easily deployed by main street corporations around the world and not just early tech adopters; transformed the company’s use of marketing technology that has increased lead generation by a factor of 10; and created a library of content to further educate and grow the market. Finally, Taylor led the first annual ImpartnerCON, Impartner’s first customer and industry conference, hosting more than 100 customers looking to transform their channel programs.