Zyme, which offers channel data management (CDM), has announced the launch of the zyme cloud platform 3.0.
The platform helps enterprises optimize the performance of distribution channels through timely, actionable intelligence
Companies selling through the channel work with retailers, e-tailers, resellers and distributors, and as a result, they can easily lose touch with the lifeblood of their business – the end customer. Without accurate and timely data from channel partners, companies are forced to make business decisions blindly, and conservative estimates show that lack of channel visibility leads to technology and industrial sector losses of about $50 billion annually due to the misallocation of channel incentive payments and inventory markdowns.
Zyme offers channel visibility through a cloud platform that ingests partner data, transforms it into decision-grade intelligence using proprietary technologies and rich content libraries, and makes this intelligence actionable through analytics dashboards and seamless integration with customers’ business systems.
Zyme will be processing more than $175 billion in channel revenues and more than 1 billion transactions annually for the world’s largest companies by the end of this year, it said
The zyme cloud platform 3.0 offers targeted solutions that address critical areas including:
- e-commerce: zymeEcommerce tracks competitors’ product positioning, pricing and perception metrics across e-commerce channels to deliver actionable market intelligence and uncover the drivers of price erosion.
- Channel Partner Incentives: zymeIncentives automatically calculates and validates rebates and credits earned by partners based on Zyme’s decision-grade data. The solution also communicates and facilitates incentive payments to channel partners, providing for a quick and seamless disbursement process.
- Internet of Things (IoT): zymeCDM offers capabilities for tracking connected devices down to individual serial numbers in real-time and maps out the complete route to customer for manufacturers.
“Even in this era of data-driven decisions supported by ERP and CRM systems, companies leave a lot of money on the table by failing to leverage comprehensive and up-to-date channel data,” said Gerry Murray, research manager, IDC. “From channel marketing to incentive payments to inventory management, global enterprises have the opportunity to create enormous value by integrating decision-grade channel data into a wide range of business processes.”
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