Global SaaS partner relationship management (PRM) specialist Impartner has announced that it has signed on worldwide consultancy Gorilla Corp. as part of its expanding channel program.
Impartner’s channel expansion is led by Impartner senior vice president of sales and strategic alliances Mark Rogers, who recently joined the company from Akamai, where he was channel chief for the Americas.
“In 2016, the slow burn of the PRM market has fully caught fire as investing in a contemporary partner portal has become table stakes for channel chiefs, who are under increasing pressure to accelerate indirect sales,” said Rogers. “With 86 percent of partners now making decisions on the vendors they are going to work with based on the partner portal, and data showing companies with a commercially available SaaS PRM earning an average of $9 million more a year in incremental channel revenue, the PRM purchase decision has moved to ‘when,’ not ‘if.’ The addition of a world-class partner like Gorilla will help us continue to meet that demand in the market.”
As part of its partnership with Impartner, Gorilla will service North American, Europe and Latin American markets, and will turn to Impartner PRM exclusively to offer its clients partner onboarding, deal registration, co-branded lead generation, market development funds management, CRM integration, pipeline management, and reporting and analytics. “Impartner’s modular structure enables Impartner PRM to tackle all the major needs of a strong channel program with the ability to cater to the specific needs of each customer,” said Carlo Brayda, CEO of Gorilla.
He added, “To drive your channel’s success means to be able to offer a state-of-the-art customer journey to your partners – a journey that nearly always begins with the partner portal. A partner-centric portal plays a key role in the way vendors are perceived by the channel. Impartner PRM allows unprecedented control for vendors, while adding value to its partners without intruding. We’re excited to be partnering with the leading pure play SaaS PRM vendor to expand this critical market and help customers manage the relationship with their partners from a single, enterprise-class, fully featured partner portal that is user friendly, secure and flexible.”