The number of partners signing into partner portals using Impartner‘s partner relationship management (PRM) technology has accelerated by 90 percent in the past year, and has climbed to more than 2 million users worldwide.
“This is the year that channel tech takes its place as a peer alongside marketing and sales technologies as corporations realize that PRM’s ability to help them truly manage and harness the power of their channel partner networks makes it is as critical to their business success as any other solution they can add to their technology stack,” said Dave Taylor, chief marketing officer of Impartner. “We believe the growth in our customer base and our partner users absolutely tracks with what we’re seeing in the July 2016 Gartner Hype Cycle for CRM Sales, 2016 which shows PRM reaching main street adoption in less than two years and scores its benefit rating as ‘high.’ We couldn’t be more excited about the market traction we see for this transformative technology.”
Additional Gartner research noted, “Channel organizations will focus on improving partner channel revenue performance through implementing commercially available partner relationship management (PRM) applications. Include commercially available PRM applications in your channel sales strategy as a sustainable source of competitive differentiation.”
“Corporations who are struggling to scale their channel programs on spreadsheets without the use of automation and create contemporary partner experiences without a world-class partner portal are falling behind their competitors who are,” added Taylor. “We’re excited to release this PRM overview and further help educate the market on how today’s advanced PRM solutions provide companies with the visibility and the partner engagement they need to change the game for their channel operations and ensure they are the vendor of choice against the competition.”
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