Ingram Micro has launched a new company brand identity, which incorporates an eye-catching blue and letters that he company said are meant to convey strength and dependability.
“The tilt of the G signals acceleration and agility, while its virtual absence reinforces transparency and the company’s unique insights,” it said. “Agility, insight and dependability, these are all qualities valued by Ingram Micro’s partners.”
The logo is meant to reflect the company’s overall shift in strategy.
“This is more than a logo change; we view this brand refresh as an investment in our future,” said Alain Monié, CEO at Ingram Micro. “Ingram Micro has made bold new moves with recent acquisitions, establishing global business units and developing a more global and customer-centric mindset with an agile, insightful and dependable culture. Refreshing and repositioning the Ingram Micro brand is a natural next step in our company’s growth and success. It signals our evolution from a distribution powerhouse to the world leader in technology and supply-chain services. Our new brand identity and strategy is a reflection of a bold new Ingram Micro.”
He added, “With our new brand, we want to present an identity that is simple, modern and represents who we are. We have the capabilities, insight and experience to help our partners — and their customers — understand, acquire and use technology to be more competitive.”
