The company is also supplying the distributor with its proprietary application, Campaign Composer.
iWireless is taking advantage of OSG’s dynamic messaging programs like Full Color Dynamic Messaging and Full Color Envelope Messaging to enhance its invoice packages, and is using Campaign Composer to promote key marketing initiatives to any segment of their customer base by filtering specific data to send targeted one-to-one marketing messages.
“We are pleased to have OSG as our new partner for billing services. With their system, we can offer more relevant and personalized messaging to our customer base,” said J. Craven Shumaker, president and CEO of iWireless. “Our customers will be more aware of our latest promotions, and iWireless will benefit with improved customer upgrade and retention rates. We also have a faster time to market and reduced costs on our monthly invoice process.”
Louis LaNeve, OSG vice president of sales, added, “We’re very excited about this new relationship with iWireless. OSG is offering iWireless products and services that are benefitting their company, helping them reduce cost and increasing their revenue stream. Using OSG’s proven marketing strategies and full suite of customer communications products, we are also targeting subscribers with one-to-one messaging using full-color dynamic messaging, full-color envelope messaging and OSG inserts. In addition, we are providing expedited mail services.”