Malwarebytes, which provides malware prevention and remediation, has launched its inaugural channel program for partners across EMEA.
The program focuses on driving deal registrations with a commitment from Malwarebytes to help its partners close business opportunities. Where traditional channel schemes reward – and penalize – partners based on revenue, Malwarebytes is incentivizing its reseller and distributor network based on the exposure and opportunity reach they provide for the security company. Partners can attain gold and platinum levels based on numbers of deal registrations rather than revenue, certification programs or complex points-based programs.
Over the last few years, headline-grabbing online security incidents have escalated in both severity and regularity. The potential implications of a security breach are severe and can range from damaged business reputation through to company devaluation. As the average cost of a data breach increases, information security is now a board-level issue. As a result, there is a huge market opportunity for channel organizations.
“As a company, Malwarebytes has always been innovative and we’re carrying that ethos through to our partner programme,” explained Anthony O’Mara, EMEA vice president, Malwarebytes. “Vendors often make partners jump through far too many hoops, wanting arbitrary criteria to be met, often dictating to resellers how to run their business. We’re not doing any of that. We know our partners run successful businesses. So we’ve designed our programme to be flexible, forward-looking and mutually beneficial. We want our channel to feel part of a mutually beneficial partnership where both parties are invested in driving growth together.”