ChannelVision March – April 2012 Reports:
(22) Virtual Realities – by Martin Vilaboy
To remain relevant in a converged environment, telecom agents must move past their traditional demarc and into the customer LAN. Fortunately, new hosted and cloud-based virtual desktop services remove some of the technological complexity for distributors and their small business customers. That still leaves the challenge of adjusting to the new pitch and sales process that come with any new service.
(36) Proper Alignment – by Bruce Christian
Common sense suggests that sales and marketing efforts should be tied at the hip. The terms often even appear on the same business card. But many companies face a gap between the two departments. A recent study from Aberdeen Group sheds some light on how leading companies achieve proper sales and marketing alignment.
ChannelVision Magazine Regulars:
(6) Above the fog
(20) Numbers worth noting
(56) Datavo walks the talk
(92) UC need mobile
(94) Inside CAF
About ChannelVision Magazine:
ChannelVision is a bi-monthly digital and print magazine, by channel partners selling all manner of voice, data, access, managed and business services (both on premise and “in the cloud”), as well as, technology, gear, and equipment. ChannelVision is a highly focused and efficient way for service providers, hardware, and software companies to reach experienced channel partners targeting the small/medium business space. Serving a controlled circulation of providers and indirect distributors of communications, network, IT and cloud-based business services, ChannelVision is telecom’s gateway to perspective on how to adapt, what to sell, and how to sell it.