Peak period mobile bandwidth consumption per user is expected to increase fivefold over the next three years.
According to a recent study conducted by ACG Research and sponsored by Ciena, increasing device penetration and an abundance of new entertainment services and applications, like video streaming, social networking and multi-player gaming, is ddriving up banndwidth requirements.
The typical macro cell capacity requirements will rise from 260Mbps today to 1.5Gbps within five years. This equates to 1,000 users streaming a movie or live sport event at 1.5Mbps on their smartphones simultaneously. And in turn, it means that service providers need a wholesale backhaul solution that offers at least 10Gbps.
Overall, the average bandwidth consumption per mobile user is expected to increase 52 percent CAGR through 2018. Smartphone penetration will rise from 55 percent to 67 percent, and the resulting usage of over-the-top (OTT) entertainment applications on smartphones will account for 59 percent of this; largely due to video – with high-bandwidth requirements, long session times and continuous streaming.
Mobile peak usage times, those typically occurring between 9-10 pm, will increase by 71 percent, from seven minutes today to 12 minutes in 2018. Consumption will also be boosted by new initiatives as OTT providers sponsor data packages (such as those for streaming music). In addition, new 3G and 4G enabled tablets will contribute to the surge in traffic growth, increasing by 20 percent.
The study firther indicates that supporting backhaul capacity requirements will exceed 1Gbps by 2018, and this will be further intensified by the latest wireless standards such as LTE-Advanced and the introduction of more small cells, which are expected to deliver faster wireless services with broader coverage to users. Service providers need to take steps to deploy a mobile backhaul solution that supports 10Gbps to meet this projected bandwidth and ensure quality of experience.
“Today’s users no longer rank mobile services by price alone,” said Michael Kennedy, principal analyst, ACG Research. “Now more than ever, the quality of experience for the latest OTT applications is paramount and a key driver of customer loyalty. In three short years, these networks must offer broader coverage and handle more people using more applications on more devices at the same time. As a result, the backhaul infrastructure must transform to enable a more dynamic experience.”
