Object First, the creator of the Ootbi (out-of-the-box-immutability) ransomware-proof backup storage appliance purpose-built for Veeam, appointed Justin Gilbert as its channel sales director Americas. With extensive knowledge in building go-to-market (GTM) channel strategies and leading global channel programs, Gilbert will focus on driving Object First’s channel growth momentum in North and South America. The goal is to ensure the company continues to focus on partner success. With this role, Gilbert will focus on further expanding Object First’s robust partner program, providing partners with the tools and support needed to deliver data protection solutions.
“Justin brings a wealth of channel experience and leadership to Object First, and we’re excited to have him join our team to further expand our Americas channel program,” said David Bennett, CEO, Object First. “Justin’s proven track record in channel development will be instrumental in strengthening our rapidly growing partnerships and solidifying our position as a leader in the backup storage industry.”
With 20 years of channel sales experience, Gilbert has specialized in channel sales, marketing and business development strategy, developing mutually beneficial channel programs. His expertise includes orchestrating initiatives across SMBs, mid-sized businesses and enterprise vendors, including crafting GTM channel strategies, developing impactful channel programs and driving lead generation and brand awareness campaigns.
Gilbert began his career with AppRiver, which was acquired by OpenText in 2021, where he spent over a decade cultivating milestone partnerships and steering the North American MSP channel strategy and key GTM initiatives to enhance portfolio growth. Most recently, he was VP of channel sales with Channel Program, where he developed customiz channel programs and GTM strategy for vendors, addressing specific needs and driving successful market entry and growth.
“As the risk of ransomware continues to negatively impact businesses, a secure, simple and powerful backup storage has never been more important as a last line of defense,” said Gilbert. “I’m eager to contribute to Object First’s mission in providing the best storage for Veeam customers. I look forward to working with partners to capitalize on the growing market need and bring our immutable backup storage solution to an ever-expanding audience.”
