Salesforce has launched a new partner program, geared around specific business functions, product areas and industries. It has a tiered structure, and a program fee to participate.
After paying a fee for membership into the program (program fees start at $1,000 annually for partners at the bottom level in mature markets, and $750 for partners in emerging markets), consulting partners will be tiered at Platinum, Gold, Silver and Registered levels, based on a “partner value score, or ‘PVS,’ based on the total contribution they make to Salesforce’s business across three primary categories: ACV (45 percent), expertise (35 percent), and customer success (20 percent).
Salesforce said that partners will be evaluated across a range of ‘core attributes’ associated with the categories, including total ACV, ACV growth, Salesforce certifications, specializations, customer satisfaction and customer success stories. Salesforce partners will receive a set of points tallied over a rolling, 12-month period.
There are also country-specific targets. Each country’s requirements include a target for sourced, co-sell and year-over-year sourced growth; Developer, Sales Cloud, Service Cloud, and Technical Architect certifications; competency in emerging products and the Salesforce FullForce initiative; and customer success as measured by customer satisfaction scores and customer story submissions.
Depending on the tier, the program includes:
- Partner development resources:
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- Partner Sales Aid
- Bootcamp Training
- Recorded Trainings
- Monthly Webinar Series
- Eligibility to resell Salesforce University Training
- Support Case Packs
- Demand generation marketing kits
- Eligibility for co-marketing programs and funding
