ShareTracker has released the findings from its latest standing monthly survey of U.S. households. Findings include key insights into COVID-19’s impact on consumer video and internet consumption throughout the first five weeks of the crisis (March 17 to April 21).
According to the survey, the majority of households (60 percent) have added work or study at home users. Among the 48 percent of households that added work at home, nearly two-fifths added two or more home-based workers. And among those adding study at home (38 percent), over half added at least two students.
To summarize: households that have added work or study at home added 2.4 new users per household — a considerable increase.
Internet Changes
Surprisingly, only 20 percent of households are considering making changes to their internet service in response to COVID-19. This has been consistent since March 17.
Not surprisingly, households with increased demand from new home-based workers and students are more likely to consider upgrading their current plan. Others are considering changing providers for increased speed.
In addition, households with students are most likely to make changes to increase their broadband capacity.
To access ShareTracker’s full report, click here.
Check out ShareTracker’s ongoing COVID-19 coverage in the following posts:
- COVID-19’s Impact on B2B Wireless End Users
- Key Takeaways from ShareTracker’s March COVID-19 Research
- Behind Closed Doors Part II: COVID-19’s Impact on Business End Users
- Telecom Snapshot – The Impact of COVID-19
- Behind Closed Doors: COVID-19’s Impact on Household Internet Use
- ShareTracker Actively Monitoring COVID-19’s Impact on Telecom
