ShoreTel Launches PartnerStart

ShoreTel has launched PartnerStart, a program that allows partners to take ownership of the installation process for ShoreTel Connect CLOUD customers.

PartnerStart allows the partner to be the single point of contact for customer installations.

“Enabling our partners to provide installation of ShoreTel Connect CLOUD services for their end users is a game changer,” said Heather Tenuto, vice president of global go-to-market programs and strategy at ShoreTel. “Partners get the opportunity to differentiate from each other and provide customer-centric services, previously provided by ShoreTel. This increases customer satisfaction while shifting top-line revenue to the partner’s business. With PartnerStart, everyone wins.”

PartnerStart requires partner certification, with ShoreTel providing tools and training academies to help them do so. ShoreTel also assigns a project manager as the partner’s single point of contact for any assistance needed.

“Based on the sales process, we have a strong understanding of the customer and a personal relationship with them, so it makes perfect sense to provide them with a higher level of assistance in the installation phase,” said Chris Frey, vice president of operations at Converged Technology Professionals, a ShoreTel Platinum partner. “By being the customer’s primary contact throughout design, discovery, installation and training we’re able to provide red carpet customer service while bringing in an additional revenue stream.”

Alan Burdine, president of CRI, a Gold ShoreTel partner, added, “With PartnerStart, ShoreTel is declaring the value and necessity of the partner in the UCaaS space and providing the opportunity for all customers to obtain a consistent, high-touch service experience no matter what type of connect deployment option they choose.”


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