SonicWall introduced its enhanced SecureFirst Partner Program to its existing and prospective North American customers, which is the result of listening to its partner community and implementing requested and recommended changes.
“Our partners are at the heart of every decision we make at SonicWall,” said SonicWall President and CEO Bob Vankirk. “We’re thrilled to unveil a partner program that caters to our partners’ unique needs and aspirations. Our primary goal is to empower our partners and help them thrive and excel in their respective industries and business models. SonicWall’s new partner program allows its partners to determine their level of engagement, it allows for competitive pricing regardless of tier, and it helps increase profitability and efficiency to establish an easier way of doing business with us.”
SonicWall has made several significant changes including strengthening its executive leadership team, implementing incentives, and now enhancing the global partner program. The program is designed with MSP and MSSP business models in mind and helps new and existing SonicWall partners to be successful in 2023 and beyond.
Incorporating feedback from across the partner community, SonicWall’s development of the partner program focuses on key areas that matter most to MSPs and MSSPs. Those include:
- Simplifying Business – Partners can get started accessing SonicWall partner benefits without having to dive into training or business planning commitments. Providing a range of flexible options, partners can tailor the collaboration to suit their specific needs and experience the recent enhancements to the partner portal.
- Enhanced Flexibility – New procurement options that fit business and customer needs — whether that’s through prepaid subscriptions offered at a discount or our no-commitment monthly service provider model.
- Personalized Dedicated Support – SonicWall knows how important technical support is to our partners and customers. One key aspect of the program is providing direct, immediate access to level 2 or tier 3 agents.
- New Tiered Tracks – Tiered tracks will be used to accommodate varying business sizes and objectives. This will include an introduction of two distinct tiered tracks — Velocity and Mastery. Velocity will be offered to partners looking to engage with minimal requirements, while Mastery partners will receive all incentives, resources and benefits.
- Unbeatable New Business Investment – Customer acquisition is costly, and SonicWall is prepared to share those costs via aggressive discount levels for any new accounts. These discounts are available for ALL tiers, empowering each of our partners to pursue new business opportunities with a competitive edge.
- Exclusive Access to Learning Tools – SonicWall University offers flexible training options designed for professionals on the go. Partners can learn to position, sell and deploy the SonicWall portfolio with product-specific courseware, specializations and industry-recognized certifications.
New North American partners will be onboarded directly into the new partner program effective immediately. Existing partners should reach out to their account management team to understand the new changes and select the path that will help grow their business.
For more information and to sign up, please visit: https://www.sonicwall.com/partners/.
