TBI has promoted Corey Cohen from director of marketing to vice president of marketing.
This promotion makes Cohen the first woman to join the master agent’s now seven-person executive team.
Cohen manages the company’s brand strategy, multi-channel marketing efforts, public relations, and advertising. Under Cohen’s leadership, TBI’s marketing department increased from three to 11 team members. The department has established an industry-rivaled content program with solution eBooks, technology comparison guides and matrices, partner downloads and white-labeled collateral.
They recently launched the Partner Marketing Center (PMC), a through channel marketing automation tool with pre-loaded email campaigns and additional campaigns added monthly; it has seen tremendous success with more than 300 users and over 150,000 emails sent in less than six months.
TBI’s marketing department has dedicated partner marketing support to assist with customized social media training, content, website audits, and general marketing consultation. Additionally, they’ve built a video program providing partner and vendor video case studies and testimonials.