The 20 today announced that Crystal McFerran has joined the company as senior vice president of channel marketing. With more than 15 years of experience, Crystal is an accomplished marketing and communications professional with extensive experience in the IT industry.
In her new role, McFerran will be heading up the channel department to oversee channel development, brand marketing and public relations for the Dallas-based company.
“I’m thrilled to welcome Crystal to The 20,” said Ciera Cole, chief operating officer. “She’s exactly the right leader to advance our channel efforts and to showcase the ways The 20 is igniting opportunities for MSPs throughout the nation. Crystal’s wealth of experience and talent is a critical and exciting addition and I’m excited to work with her again.”
Prior to joining The 20, Crystal served as vice president of marketing for Velo IT Group. She previously held senior marketing roles at The 20’s partner companies, Roland Technology Group and Cytracom. Crystal began her career at Hewlett-Packard and holds an MBA and M.A. from the University of Texas at Dallas.
“I’m ecstatic to be joining this incredible organization at such a pivotal time. The 20 is a trailblazer in the IT industry, revolutionizing the way MSPs operate. It’s a true pleasure to be able to join a team that is poised to drive this iconic brand into the next era, and I’m simply overjoyed to be a part of this next chapter,” stated McFerran.
