The Alliance Unveils Revamped Web Presence

The Alliance Partners, the channel partner industry collective that brings together agents, VARs, managed service providers, IT consultants and cloud specialists, has debuted a fresh look and content for its Website, geared to more accurately reflect the Alliance’s unique role in the evolving channel landscape.

The Alliance, as a consortium, is dedicated to providing real-world business benefits to its members, providers and clients by leveraging the power of its collective strengths. These include the ability to carry out combined contract negotiations, efficient supplier and customer relationship management, and the sharing of industry knowledge.

The organization’s new digital home, available at, reflects the group’s distinctive mission to support long-term business goals across the ecosystem, by offering information and guidance via individual, tailored sections for prospective members, carriers and vendors, and customers.

The site offers a deep-dive into what the Alliance brings to the table for each set of stakeholders, including testimonials, a rundown of benefits, and full member and provider listings. It also offers information on the Member-to- Member Commerce  program, which allows members to use direct supplier contracts that another participating member may hold—resulting in access to 350 different supplier choices.

“The Alliance is committed to helping its members build better, more profitable channel businesses, and to bringing great value to its providers by offering an unprecedented level of distribution scale and volume, market education resources and more,” said Alliance CEO Bill Power. “And for clients, Alliance members can create customized communications recommendations, order all services and then streamline their deployment. Because of its combined scale, Alliance clients enjoy escalated privileges, deep discounts and dedicated support.”

He added, “These are all incredibly unique differentiators, and they make a real market impact. The Alliance is an industry trendsetter, and I could not be more excited about going live with our new digital home.”