Wallarm to Embrace 100 Percent Channel Strategy

Wallarm, an integrated API and App Security company, disclosed plans to shift to a 100 percent channel strategy. This decision, it noted, is designed to take advantage of the growth opportunities the channel ecosystem offers.

The move will specifically help Wallarm deliver improved customer experiences through channel partners as it focuses on scaling and developing new partnerships globally among VARs, distributors and technology partners.

“Our channel program is directly linked to the quality service we provide our customers, so our move to a 100 percent channel model is unique,” said Wallarm Head of Channel, Clay Speckmiear. “As we look toward rapid growth, a 100 percent channel model will help us improve our efficiency and avoid channel conflict, while not sacrificing value for our customers.”

This change was announced at Black Hat EU, alongside the launch of a new API Attack Surface Management product, designed to provide improved visibility into the API vulnerabilities and leaks that are becoming increasingly more of a problem for organizations across many different sectors.

Wallarm offers API Security and WAAP (Web App and API Protection) platforms to protect the API and web application portfolio, Its unified, automated API security solution is touted as working with any platform, any cloud, multi-cloud, cloud-native, hybrid or on-premise environment.