Cybersecurity company Webroot has unveiled a revamped Channel Edge Reseller Program, including market-specific tools and resources for its network of value added resellers (VARs), distributors, service providers and systems integrators.
“Channel partners are a critical component of Webroot’s growth strategy in the SMB segment, so having a strong partner enablement program is very key to our success,” said David Bennett, vice president of worldwide consumer and SMB sales at Webroot. “The new program offers an innovative set of tools designed to support our partners at every stage of the sales cycle. Our objective is to increase our network of highly-skilled and motivated partners with deep expertise in our products, so our users get the best experience possible from pre-sales evaluation to post-sales support.”
The refreshed program includes access to the Channel Edge Partner Toolkit, which is a set of sales and marketing tools designed to give support at every stage of the sales cycle, from customer education and prospecting to successful deal closure.
For instance, Web content syndication delivers product content, trial software downloads and whitepapers directly from a partner’s website. Prospects can educate themselves on Webroot solutions and initiate a trial that links back to the partner. All of the information is updated automatically by Webroot, so partners and their prospects have the most current materials.
The Resource Center provides a wide range of pertinent sales and marketing materials directly to partner sales and marketing teams, without the hassle of remembering login information.
And, social syndication allows partners to push fresh content and communicate with potential buyers through multiple social media sites.
In addition, partners meeting a minimum quarterly revenue attainment are enrolled as Elite Resellers and receive added benefits such as qualified sales leads, speaking engagements and joint seminars, market expansion programs, sales incentives and a dedicated channel account manager.
“The Webroot Channel Edge Reseller Program continues to evolve and prove that innovation is core to the Webroot DNA,” said Matt Biben, sales and marketing director at TLIC Worldwide. “The new program enables partners with a set-it and forget-it portal where we have the ability to select syndicated web content and current marketing materials, which are automatically co-branded. We can easily access resources directly from the desktop without the need to remember passwords. This tool streamlines our ability to market and sell Webroot products and is unique among the vendors with whom we work.”
Webroot’s channel program has seen 315 percent revenue growth since the beginning of 2013, the company said.
“The modern threat landscape is increasingly more sophisticated and complex, with new malware emerging constantly. Partners are hearing the demand for more effective, better performing solutions from their customers and are turning to Webroot to meet this need. With our superior, cloud-based security solutions and our enhanced partner program, Webroot partners can offer the best protection, improve customer satisfaction and grow their business effectively,” said Bennett.
