UCaaS company Wildix launched Sales Elevate Lab, the first-ever training program specifically designed to empower sales teams in mastering UC&C sales. This new program is open to all sales teams, whether existing Wildix partners or not, delivering expertise to excel in today’s fast-paced, evolving market.
Wildix’s channel-only approach ensures that the Sales Elevate Lab benefits the broader sales community, setting itself apart from traditional vendors who often focus on internal teams. The program delivers cost-effective, actionable solutions that help sales professionals address buyer journeys, empowering them to thrive and drive success.
Program highlights include:
- Sales Academy, a two-day immersive training session open to all MSPs, Sis and Wildix partners. The Sales Academy walks participants through the sales cycle, from prospecting to service delivery, using real-world scenarios to ensure immediate, practical application.
- Mastery Lab, a 12-month exclusive mentorship program for top-performing partners, featuring ongoing one-on-one support from Wildix’s leadership team. This extension offers bi-weekly strategic sessions, deal guidance and marketing insight, keeping partners aligned with success-driven values and goals.
The Sales Elevate Lab will be led by company CSO, Alberto Benigno, whose career includes roles with Oracle and LinkedIn. It will draw upon industry methodologies – such as the ValueSelling framework – and incorporates insight that is inspired by research and strategies. This approach provides participants with actionable tools to succeed in an evolving market while gaining alignment with industry best practices.
“Sales Elevate Lab is more than just a program to me, it’s a passion project born from my years of experience in the industry,” said Benigno. “Through this initiative, I’m committed to sharing the valuable lessons I’ve learned throughout my career, helping sales professionals succeed and excel in an increasingly competitive and volatile market. This program is designed to empower every participant, no matter where they are in their sales journey or what solutions they sell, to find their path to success and stand out in a crowded field.”
Sales Elevate Lab will kick off with exclusive in-person sessions in Nashville, Barcelona and Rome, in May 2025.
