WTG Integrates with AppSmart, Relaunches with Marketplace Platform

AppSmart, the channel-led, “one-stop shop for all B2B technology services,” today announced that it has completed the integration of master agent WTG (World Telecom Group) into its company and the relaunch of the combined team under the AppSmart brand. The new AppSmart offers the digital transformation expertise of top channel leaders, technology that’s purpose-built for agents, and a diverse catalog of solutions, giving customers one touchpoint for every business technology need, including cloud, voice, connectivity, IoT (mobility/energy), services and support,’ said the company.

“In today’s fast-paced digital economy, master agents need to partner with technology
companies to be successful in the long term,” said Vince Bradley, former CEO of WTG. “Our
vision from the inception of WTG was to be a ‘utilities master agent’ with the most diverse
portfolio coupled with automation. Joining AppSmart fully embraces that vision, and opens an immensely promising path that will allow us to serve our agent and MSP partners, as well as their customers, with the best solutions to meet their needs.”

Developed and refined with input from an agent advisory council, the AppSmart platform offers a range of features, some available to agents for the first time. These include insights into sales funnel, commissions and billings via dashboards and reporting; single sign-on access to more than 200 products in the provider catalog, with tools and resources needed to sell effectively; one-click access to sales and service; certification programs and training; marketing and sales enablement; and fully automated commission previews and payouts.

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“AppSmart is a game changer for the agent channel. The technology automates the back-office complexity of running an agency so we can focus on what we do best–provide our clients with solutions,” said Steve Farmiloe, general manager, Top Speed Data Communications. “The AppSmart interface is easy to use and gives us access to the best IT solutions. This will allow us to drive more revenue, save on costs and make more money.”

Among the hundreds of SaaS services available, the AppSmart marketplace includes in-demand solutions from leading providers such as Google, Microsoft, AT&T, CenturyLink and Verizon. End-users can use one website to access, manage and get support for all of their applications and services, and AppSmart is 100 percent channel driven.

“The AppSmart marketplace technology should answer the needs of a partner offering multiple software solutions as it automates the back-office complexity. Also, for partners the guaranteed commission percentage for the life of the customer will be huge,” said Rod Baptie, pounder and president, Baptie & Co. “The AppSmart interface is easy to use and gives partners access to multiple IT solutions. This technology could pave the way when it comes to software marketplaces for the channel.”