Zift Solutions, a provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, created a new position to unify its customer-facing teams by combining professional services, customer success, and customer support as the company expands its user community.
Filling the role of Chief Customer Officer is Cosmo Mariano, who has held key positions in various industries, including serving as a management consultant for Caledon Consulting and as Customer Experience Design and Insight Director at the Royal Bank of Canada.
As the founder and CEO of GetLift Agency, Mariano established one of North America’s leading B2B and channel management agencies.
Most recently, he was the Vice President of Services for Uberflip Software.
He has more than two decades of experience scaling and transforming technology companies for customer success in mainstream markets.
Zift Solutions CEO Gordon Rapkin, said, “His background in customer experience design and strategy will bring a fresh perspective to our customer journey and value delivery. Cosmo’s role, and the unity of a Customer Operations Team, is just one piece of our continuous commitment to serving ZiftONE customers.”
Mariano added, “As Chief Customer Officer, I look forward to applying my wide range of knowledge and experience to the ZiftONE user base as we continue to prioritize customer delight.”
Mariano’s initiatives consistently have delivered impressive results, increasing value for customers, employees and stakeholders by focusing on outcomes. His leadership skills have led to accelerated transformation and exceptional project success rates.
A lifelong learner, Mariano enhances his skills through various professional programs, like the Stanford Corporate Innovation Program, Product-Led Growth and IDEO business design.
For more information, visit www.ziftsolutions.com.
