8×8 Names New Executive Marketing Team

8×8 Inc.has appointed three senior executives to carry out strategic initiatives to accelerate go-to-market efforts, advance global brand awareness, increase customer demand and speed time to revenue for the company’s unified communications (UC) solutions.

The marketing executive hires include:

  • Milan Martin, Vice President of Global Brand and Marketing Communications: He is responsible for 8×8’s brand globally and leads teams across advertising, marketing communications, public relations, analyst relations, customer advocacy and corporate events. He has more than 20 years of advertising and marketing experience and was most recently president at Grey Global Group. Martin has formerly held executive-level positions across two continents, leading marketing initiatives at IBM, Symantec, AT&T, Anheuser Busch, Procter & Gamble and Motorola.
  • Lynn Porterfield, Vice President of US Midmarket Demand Generation: She is responsible for working in lockstep with sales leadership to help increase the sales pipeline in the midmarket. She has more than 20 years of experience leading marketing teams at IBM and Citigroup, and she joins 8×8 from Hewlett Packard Enterprise, where she most recently served as the company’s worldwide digital marketing executive.
  • Anders Unosson, Vice President of Marketing Optimization: He is responsible for 8×8’s marketing operations, including data, analytics, SEO/SEM, and digital efforts. Unosson formerly held senior global business leadership and board member roles, and led strategy, operational improvement, business alliance and M&A efforts for organizations such as Siemens, McKinsey & Co, Ericsson, Volvo, Procter & Gamble, as well as several private equity and venture capital funds.

8×8 delivers one unified platform for cloud communications, collaboration tools, video conferencing and contact center solutions–all making for a unified experience for employees and customers; and a centralized, real-time data analytics platform for constant learning and improvement.

“8×8 is the only truly unified solution helping modern organizations communicate at the speed of employee and customer expectations. By unleashing the power of the enterprise for every customer connection, we help businesses improve customer satisfaction scores, and accelerate time to decision, time to resolution and time to revenue,” said Rani Hublou, CMO of 8×8. “It is an exciting time to be working alongside some of the best and brightest marketing individuals in the industry. We will continue to extend 8×8’s compelling value proposition to our rapidly growing customer base.”

The marketing executive team joins 8×8 at a time of growth. Last week, the company launched 8×8 Virtual Office Editions, including the 8×8 Virtual Office X8 edition, which offers UC, collaboration and contact center functions in one solution, available via channel partners.