AGT, a managed and cloud video conferencing solutions, is celebrating its 20th birthday with a new brand identity initiative, featuring a logo refresh, new Website and strategic positioning committed to service providers.
The new visual identity and messaging are meant to signify a dedicated focus on delivering a turnkey partner program for service providers and resellers, the company said. Leveraging AGT’s internally-developed video-as-a-service platform, available in the cloud and on-premise, service providers can launch fully branded video services with no up-front capital investment.
“As a company that has successfully navigated the evolving video conferencing industry for two decades, we understand it is imperative to constantly evaluate the market and our own offerings to ensure we are leveraging our strengths,” said Ben Atha, CEO of AGT. “Two things became very clear to us. First, our partners are finding unrivaled flexibility in our video-as-a-service partner program, from a high level of interoperability to options for branding, deployment and pricing. Secondly, updating our brand identity and positioning helps us set the stage for who AGT is today. In conjunction with celebrating our anniversary, it is time for us to dedicate our focus and clearly articulate the value we bring to our existing customers and the service provider industry.”
AGT’s video conferencing services can connect HD conference rooms, Web browsers, tablets, smartphones and unified communications clients, such as Microsoft Lync. The program also includes iOS and Android mobile video apps that can be white-labeled. AGT meanwhile manages the entire application development process for the service provider.
“It is an ideal time for service providers to get into the business of video services as the overall video-as-service market is forecasting dramatic growth,” added Atha. “Our new strategy not only honors our history, but looks toward the future and positions us and our partners for aggressive growth moving forward.”