Alliance Partners Expands Next-Gen Portfolio of Preferred Providers

The Alliance Partners, has enhanced its next-generation portfolio of Preferred Providers to include two leading providers of emergent technology solutions: SimpleWAN and Cyxtera Technologies.

Unique in the channel partner landscape, the Alliance brings together 17 of the country’s most successful telecom-technology agencies and channel producers under one umbrella, which generate more than $2 million per month in combined technology and telecom sales. Alliance Preferred Providers negotiate one contract to gain an instant channel presence across our members, while reaping the deep benefits of focused marketing efforts.

SimpleWAN is a cloud-based networking solution provider for branch offices, service centers, stores and franchises, with a flagship all-in-one SD-WAN offering that combines the benefits of SD-WAN (lower cost, better agility and improved network performance) with all-in-one networking options like managed Wi-Fi and security tools.

“Adding SimpleWAN to the our portfolio of Preferred Providers gives our members and their partners access to an innovative SD-WAN 2.0 provider, and reinforces the Alliance’s focus on next-gen solution providers,” said Bill Power, CEO, The Alliance Partners. “Our agreement with SimpleWAN is best in class and meets all our critical contract standards, thereby ensuring the revenue stream that our members and their partners build over the coming months and years.”

“In our eyes, joining The Alliance Partners opens up the SimpleWAN platform to some of the most well-known and distinguished master agents in the industry,” said Erik Knight, CEO, SimpleWAN. “We’re thrilled to become a part of The Alliance’s ecosystem, and to work with the esteemed partners the group has in its portfolio.”

Cyxtera is an infrastructure company that provides a global data center platform with advanced cybersecurity, including solutions that can manage bring-your-own-device (BYOD) environments.

“As an Preferred Provider, Cyxtera now has immediate access to the sales and marketing engine of the largest organization in the channel. The Alliance members represent over $2.25 billion in annual billings under management and consistently close over $2 million in monthly sales,” said Power. “It will be exciting to see how Cyxtera captures a piece of that production.”

“Cyxtera is excited and honored to be an Alliance Preferred Provider,” added Tina Gravel, SVP, Global Channels and Alliances, Cyxtera. “We expect that this partnership will scale and accelerate our growth in the indirect channel tremendously, while also providing access to unique customer solutions to  Alliance Partners end customers.”

The Alliance is further focusing on helping its members reap the benefits of emerging solutions at its second-annual TechConnect event, set for November 5-7 in Scottsdale, Ariz. For more information, please visit