Amplix, a national technology advisory services, software and CX services provider, hired Shawn Cordner as CMO.
Cordner is a 25-year technology industry veteran, and will be responsible for developing an enduring brand platform for Amplix, plus overseeing strategic marketing, sales enablement and day-to-day marketing operations.
“Hiring Shawn as chief marketing officer is a strategic investment for Amplix, and further demonstrates our commitment to growth, scale and securing a leading position in the technology services market,” said Amplix president, Dan Gill. “Having worked with Shawn previously, I have a great appreciation for his unparalleled branding and marketing knowledge, and his ability to successfully innovate and execute to achieve critical business objectives. We are excited to welcome him to the team as we continue to execute on our long-term vision and distinguish the Amplix brand.”
Cordner previously worked with and for tech advisory firms and providers, with roles spanning sales, channel management, marketing and strategy. He founded In2itive Marketing and Root23 Agency, which specialize in developing brand strategy, visual identity, brand experience and marketing campaigns for technology advisors, TSDs and service providers.
“I am looking forward to leveraging my career-long dedication to the technology advisor space and supporting Dan and the Amplix team in their endeavor to transform Amplix into a renowned brand,” said Cordner. “I couldn’t be more excited to join this team of impressive and talented individuals and help contribute to the ongoing success and tremendous growth, while delivering extraordinary value to customers.”
In addition to his role in driving strategic brand and marketing initiatives, Cordner will work with the Amplix vendor ecosystem to align efforts to deliver best-in-class technology to customers, while supporting the company’s continued M&A efforts.
For more on Amplix’s channel program, click here.
