Appian announced at Appian World 2023 the launch of a partner program to support partner growth and market differentiation and to help its mutual customers achieve success.
The vision is a partner program structure with enhanced and facilitated access to training, and financial rewards and incentives.
This partner-driven strategy strengthens Appian’s position as a vendor for end-to-end process automation. It benefits customers who will have increased access to Appian’s value proposition: “A unified platform to design, automate, and optimize their most complex process challenges.”
“2023 is the year that Appian will become partner-driven,” said Chris Jones, CRO at Appian. “My core focus is growing sales through partners and alliances. I passionately believe that when you work together in a true partnership — all focused on exceeding customer expectations — you can drive an extraordinary experience for your customers.”
Mark Dillon, SVP of the Global Partner Organization at Appian, added, “It’s all about focus and structure, awards, and incentives for achieving certain milestones. We have redesigned the partner program to align with our partners’ go-to-market strategies and the industries in which they specialize. Aligning resources and collective capabilities in support of our new structure will foster significant collaboration, helping us deliver world-class solutions together for our clients.”
Details of the new Appian Partner Program include:
- Increased focus on value creation – Through encouraging co-innovation and agility Appian brings greater value to customers and provides solutions to every challenge they face.
- New incentives to foster partner growth – With higher levels of engagement and performance, partners will qualify for greater financial incentives, rewards and discounts. Appian has increased lead-generation opportunities and marketing funds to foster mutual go-to-market strategies.
- Enhanced training paths and value-delivery support – Appian’s 99 percent customer retention rate comes from its commitment to value. Appian’s sales consulting and customer success teams are aligned to support partners in delivering exceptional customer experiences through newly designed enablement activities, tools and resources. The company has enriched its library of online courses and built interactive content developed by subject matter experts to ensure its partners are always up-to-speed on the latest Appian features and best practices.
- Partner experience – Appian customers can locate the perfect partner resource to suit their business needs through its Partner Directory, and then contact the partner directly to begin the conversation. It enforces visibility by featuring “Partners” in the top navigation on its The Appian Partner Community also is enhanced to ensure partners can access exclusive insights, resources and tool
Watch the video Power of Alliances to hear directly from Appian’s Partners.
Apply to join the Appian Partner Program.