In 2022, Aryaka created a Sr. VP of Global Channels to lead the company’s channel strategy globally, enabling alignment across partner sales, marketing teams and programs in North America; Europe, Africa and the Middle East (EMEA); and Asia-Pacific (APAC).
“Since joining Aryaka [in 2021], Craig Patterson (pictured) has been instrumental in developing and driving our partner-led strategy, including the launch of the Aryaka Accelerate Global Partner Program,” said Dennis Monner, chief commercial officer at Aryaka. “Under Craig’s leadership, Aryaka’s North America channel and partner-generated revenue have grown exponentially. In this newly created role, he and his global team will extend those proven initiatives worldwide, creating more opportunities for Aryaka and our partners around the globe.”
The Aryaka Accelerate Global Partner Program unifies the company’s partner-led, go-to-market strategy under a comprehensive program for channel partners. The program empowers partners to tap into an expanded revenue opportunity made possible by the company’s SD-WAN and SASE solutions packaged and priced for businesses.
“Aryaka’s global channel strategy is to create compelling value propositions for partners of all types, including agents, VARs, MSPs, distributors and white-label resellers, to meet the unique partner requirements of each region,” Patterson said. “As part of our global channel strategy, we are building a global support model with in-region support from Aryaka employees.”
The original program was global in nature under Patterson, so what does the promotion to SVP mean in enhancing its international nature?
“Naming a Global Channel Chief makes strategic sense for our organization and our channel partners in creating a holistic and predictable experience for partners and customers worldwide,” Patterson explained. “We have a coordinated focus on growing our channels globally, and we’re replicating successes and best practices across regions.”
Partner benefits include:
- Expanded Channel Team – Aryaka has added experienced channel specialists to its team.
- Increased Total Addressable Market – Aryaka’s all-in-one SD-WAN and SASE services are based on the company’s trademarked FlexCore technology that combines Layer 2 and 3 networking, enabling partners to deliver services optimized for performance or cost.
- Simplified Packaging and Pricing – Ayaka’s SmartConnect EZ + SmartConnect Pro and Prime EZ solutions are easy to quote, sell and consume with “T-shirt” sized pricing and standard service tiers, speeding time to revenue for partners.
- Co-managed Network Option – Aryaka’s trademarked AppAssure application enables VARs, MSPs and white-label partners with the network visibility required to co-manage their clients’ networks, increasing their value and wallet share.
- Last-Mile Services Revenue – Aryaka offers its network-as-a-service solution with the last-mile connections included, offering partners an additional revenue opportunity.
- Training and Certification – Aryaka has a self-paced, online training program for sales and technical competencies.
- Sales and Marketing Alignment – As a channel-led company, Aryaka works in lockstep with partners to align and enable sales and marketing activities
- Lucrative Incentives – Aryaka offers a range of sales incentives tailored to partner types, such as commission multipliers and increased margin opportunities.
For information on becoming a partner, go to: https://www.aryaka.com/partners/
