Master agent AVANT has announced a series of enhancements to its Channel Sales Enablement Program, delivered to partners as a service, and the release of BattleApp v.2.1, with expanded face-to-face selling capabilities.
“This enhancement makes our disruptive Channel Sales Enablement Program a market-leading sales weapon,” said Drew Lydecker, president and co-founder, AVANT. “This program is a fully turnkey ecosystem of proven sales methodology, highly skilled sales engineering support resources and enhanced training experiences. It includes an upgraded BattleApp that partners can leverage to immediately accelerate sales of next-gen IT solutions like SD-WAN, UCaaS, IaaS and security. We’ve seen a 43-day reduction in time to revenue when partners leverage our Channel Sales Enablement Program.”
The latest release of the BattleApp delivers expanded sales-enablement features and functionality to support both back-office and face-to-face selling activities:
- Enhanced white-label and fully partner-brandable user interface
- Expanded fiber tool and data center functionality with smart-filtering and Google Maps API overlay
- Solution filters for rapid down-selection of providers to those with relevant product offerings
- New interface allowing customization of provider visibility and categorization
- Easy toggle between presentation and back-office modes
- Addition of case studies and templated sales documents to streamline the close process
- Ability to upload partner sales content to the documents library
Special Forces Training, a three-day training event for elite partners, includes an introduction into the AVANT methodology, competence training for enablement tools, and advanced strategies to pitch and close next-gen IT solutions.
BattlePlan is a proven sales methodology that is customized for unique partner goals and capabilities that provides a complete framework to help identify opportunities, position the right solutions, perfect a sales pitch and close more deals.
AVANT also has developed a series of customer-facing thought leadership events in local markets called CIO Events. Partners bring the IT decision makers from their customers and prospects to learn about key next-gen IT solutions, such as SD-WAN. It’s an opportunity for partners to engage with customers and provide real value as a trusted advisor while developing the strategic product funnels.
Interactive Technology Matrices offer SWOT analysis and product availability at-a-glance for all the key next-gen IT services that in demand from today’s IT organizations including SD-WAN, unified communications as a service (UCaaS) and contact center as a service (CCaaS), infrastructure as a service (IaaS) and cloud. Partners now can dynamically research and refine the list of vendors that meet the criteria for specific customer use cases.
“Most master agents offer their partners some sales-enablement services as an add-on capability, but leave them to piece it all the parts together in order to make it work,” Lydecker said. “Most have gaps in their offerings that leave important needs unaddressed. AVANT was built as a channel sales-enablement company first and has the entire scope of the sales-enablement tools and activities needed to take on the new landscape of next-gen IT solutions. It’s glued together with an unmatched born-in-the-cloud experience and personal touch.”
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