Master agency AVANT Communications has doubled its channel support resources, and has announced significant investments in its BattleApp technology platform.
BattleApp allows partners to intelligently search more than 1,000 sales and marketing resources, selecting relevant content with machine learning. The search capabilities improve as they are used. Enhancements include support for searching videos and non-text based marketing materials, an all-new user interface and the integration of commission data.
“It’s been a fantastic year,” said CEO and co-founder Ian Kieniger said. “We have seen a huge return on our investments. The partners that have adopted our platform are achieving tremendous growth. For example, we have seen our UCaaS sales double and SD-WAN sales triple over the last year.”
AVANT has also debuted a “concierge” style approach to support that offers a high touch experience for quotes, order entry and installation management. The first service provider to leverage the new AVANT capability is the world’s largest cable provider, Comcast.
“This collaboration with AVANT is certain to make a real difference in our ability to sell through,” said Craig Schlagbaum, vice president of indirect channels at Comcast Business. “We’ve been impressed with their service-first mentality—from engineers to executives. It makes all the difference. AVANT knows how to deliver on its promises. For ensuring rapid lead turnaround, enabling instant access to important content, and helping our teams to work quickly and effectively, with a minimum of human intervention.”
In terms of doubling resources, the company has made additions to:
- AVANT’s engineering team
- Co-selling resources
- Regional Channel managers
- Inside channel managers
- Channel support managers and pricing specialists
- Cable and telco order and project management resources