Beka Business Media, producers of ChannelVision Magazine and CVxEXPO, is proud to announce Telecom Content Group (TCG), an all-new custom publishing division designed specifically for the IT and telecom channel.
Leading service providers and advisory firms can leverage TCG’s expert channel storytellers and editors to produce any type of sales or marketing asset including whitepapers, eBooks, sales sheets, press releases, blog posts, website copy and more – all white-labeled, and fully customizable.
In addition, TCG expands Beka’s marketing services to include custom promotional event and trade show materials. TCG provides a full suite of branded items, from promotional t-shirts and notebooks to impactful booth displays and marketing slicks.
TCG complements and extends ChannelVision’s existing custom content offering. ChannelVision will continue hosting its popular educational webinars, podcasts and CVTV video interviews marketed directly to its loyal audience.
The launch of TCG comes as channel teams continue to struggle with staffing shortages, tight budgets and rising expectations. Channel marketers today face immense pressure to meet deadlines and keep up with rapidly changing trends and technologies, often while juggling a variety of additional responsibilities. In CMI’s latest B2B content marketing benchmark report, the majority (54 percent) of respondents listed a lack of resources as the top challenge facing their content creation teams. Other common issues included measuring performance, aligning content with the buyer’s journey, and coordinating efforts between sales and marketing.
“TCG aims to reduce the time, cost and effort involved in creating content, freeing busy channel professionals to focus on other pressing tasks,” explained TCG Content Director Gerald Baldino. “TCG offers flexible and affordable content services tailored to your specific needs and goals, with fast turnaround times.”
According to Beka Editorial Director & Editor-in-Chief Martin Vilaboy, TCG reflects Beka’s continued commitment to evolving with the changing marketing and technology landscape. As we move deeper into the AI era, many companies are still figuring out how and where to best apply AI and automation.
“Even with today’s powerful generative AI tools, many channel marketers still lack the bandwidth, expertise and confidence to use them effectively,” Vilaboy said. “Our trained editors combine deep subject matter knowledge with an ability to navigate emerging technologies, maintaining accuracy and integrity at every step.”
TCG is now available for all Beka customers, with plans ranging from targeted blog posts to continuous and scalable monthly content creation and management.
“We are thrilled to add TCG to Beka’s growing portfolio of services,” said Beka President and CEO Berge Kaprelian. “Since launching as a print magazine more than 20 years ago, Beka has grown to include full-service digital marketing, along with one of the industry’s fastest-growing in-person trade shows. Regardless of where you are in your channel marketing journey, Beka can help elevate your brand and amplify your messaging.”
For more information about TCG, contact Berge@bekabusinessmedia.com or call (480) 503-0770.
