Channel Vet Launches Marketing Consultancy

Channel marketing expert Susan Elder has opened a marketing consulting business, Ignite+Propel, which offers marketing services for cloud agents, managed services providers (MSPs), value added resellers (VARs), cloud services brokers and technology services distributors.

Elder most recently served as Senior Director of Marketing for Jenne Inc., a cloud services brokerage and value-added distributor. She developed Jenne’s marketing capabilities and offerings provided to its 200-plus cloud suppliers and technology vendors during her 10-years with the company.

During her tenure with Jenne, she received commendations and recognition as a channel marketing expert. She has been a noted marketing speaker at channel conferences and expositions, including Avaya Engage, Astricon, Sangoma Engage and at numerous Jenne Connect events for its partners.

“The channel continues to evolve at an accelerated pace to the cloud. Agents, MSPs and VARs need to adapt their marketing to take advantage of this continuing trend by building on the value they are delivering to their clients,” Elder said. “The time for focusing solely on word-of-mouth marketing to secure the next project or client is long past.

“Integrated digital marketing approaches in partnership with targeted sales follow-up will help ignite and propel agents, MSPs and VARs to grow and take their businesses to new heights. I am excited to help them on their journey,” she added.
Ignite+Propel will offer marketing consultation that includes marketing strategy and plan development.

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