Welcome to the first issue of the newly revamped and re-organized ChannelVision Magazine.
Why the change? Well, anyone who has spent any amount of time in telecom indirect channels knows the marketplace has grown incredibly more complex and diverse. Voice and Internet services are no longer the linchpins to sales that they once were. Distributors and providers also must be able to discuss and deploy all manner of business and IT solutions, via various delivery methods, both as value-adds to traditional telecom services and sometimes as the lead services.
In turn, ChannelVision’s editorial is now segmented into distinct coverage areas. This includes specific sections dedicated each to cyber security, virtualization of networks and IT resources, XaaS, mobile and wireless opportunities and emerging technologies that may or may not have revenue plays today but that partners and providers should at least have on their radars. You’ll also continue to find news, research and advice on channel management, international opportunities for agents, core communications services and IT buyer behavior, among a few other sections.
For ChannelVision readers, we feel this new segmentation allows you to quickly prioritize and target content of immediate interest or relevance. For media planners, these coverage areas work similar to an editorial calendar, providing a guide to the type of content and topics expected to be covered in every issue. Have a new security suite you want partners to know about, for example? That content or advertisement is now assured to be surrounded by research and reporting that is relevant to your message – read firstly by those who have a particular interest in that respective topic. Not everything, of course, has changed. As always, ChannelVision editors and contributors will continue to serve up thoroughly researched reporting and analysis, quantified by hard data and void of the hype and noise that only serves to waste the time of the busy channel executives that have come to trust and rely on our perspective.
More detailed explanations of the coverage areas can be found in the ChannelVision 2017 media kit, hosted at www.channelvisionmag.com. Of course, these coverage areas are not set in stone and will likely evolve or grow as new areas and technologies rise in importance and revenues continue to shift. In the meantime, we would love to hear from the channel community. So, if you’re wondering where a specific technology or topic might fit, or you see a category that should be added, drop us a line. After all, our primary purpose remains: helping channel partners and providers run healthy and profitable businesses.
— Martin Vilaboy
The digital edition of ChannelVision Jan-Feb 2017 is now available for online viewing. Download your copy today!
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About ChannelVision Magazine:
ChannelVision is a bi-monthly digital and print magazine, read by channel partners selling all manner of voice, data, access, managed and business services (both on premise and “in the cloud”), as well as, technology, gear, and equipment. ChannelVision is a highly focused and efficient way for service providers, hardware, and software companies to reach experienced channel partners targeting the small/medium business space. Serving a controlled circulation of providers and indirect distributors of communications, network, IT and cloud-based business services, ChannelVision is telecom’s gateway to perspective on how to adapt, what to sell, and how to sell it.