Commence, a provider of SaaS and on-premise customer relationship management (CRM) solutions for small and medium-sized businesses (SMBs) is looking to further build out its channel partner program.
The company has contracted with Phoenix Fire Inc., a business development agency specializing in partner channel development within the technology sector. This strategic partnership will bring Commence’s CRM products to new resellers and help fulfill the company’s goal fo international expansion.
“Relaunching our channel program will allow Commence to have a larger footprint with local resources that can sell our product and assist customers with implementation, training and customization,” said Larry Caretsky, president and CEO of Commence. “We are excited to work with Phoenix Fire; the company’s proven expertise in building partner ecosystems will help Commence quickly expand our sales and marketing channels with business partners best positioned to meet the rapidly increasing demand for SaaS CRM by SMBs.”
Commence’s CRM ap offers sales tracking, contact management capabilities, data analysis and social networking functions. Commence’s CRM solutions are available on-site, over the Internet and via third-party hosting. The company also maintains a team of engineers and customer service representatives.
“Commence offers the industry’s only CRM solution that has simple to use enterprise functionality,” said Daniel Ervin, CEO of Phoenix Fire. “As the SMB community increasingly demands integrated application suites that include CRM, our partner channel growth strategy enables partners to expand their solution portfolios, grow their business and increase profits without investing time or money in developing their solution.”
