Connect with Confluent Enables Partners to ‘Supercharge’ Growth

Confluent Inc., a data streaming pioneer, announces the Connect with Confluent technology partner program, designed to enable partners to bring managed data streams directly to their customers through native integrations with Confluent Cloud.

It also provides access to Confluent’s expertise for technical, sales and marketing support to amplify go-to-market efforts and ensure customer success.

By joining the program, partners tap into an ecosystem of technologies fueled by data streams and unlock potential for what’s possible on their platforms.

Business is conducted in real time and companies need their customer experiences and operations to reflect that. This need for real-time data has cemented data streaming as a critical business requirement.

According to the 2023 Data Streaming Report, 89 percent of technology leaders say investments in data streaming are important, while 44 percent cite technology as a top strategic priority for their business. This shift increases pressure on technology providers to support low latency data movement — skipping data-at-rest pit stops in cloud storage buckets and enabling the development of end-to-end real-time experiences their customers expect.

To solve the problem, developers often turn to Apache Kafka, the open-source data streaming platform used by more than 75 percent of the Fortune 500. However, when partners build integrations with open-source Kafka, they put extra burdens on their customers to develop and deploy Kafka clusters, which must be secured, governed and managed manually as they scale.

Customers are then responsible for individually integrating all of their data into this cluster. These operational burdens come at the expense of customers building and deploying anything new in the partner’s platform.

The Connect with Confluent Partner Program launching with support from many Confluent technology partners, including Arcion, AWS Lambda, Clickhouse, Elastic, Google BigQuery, HiveMQ, Imply, Materialize, MongoDB, Onehouse, Precisely, Qlik, Quix, Rockset, Startree, Tinybird and Waterstream.

Through a single, native integration with Confluent Cloud, Confluent’s technology partners provide customers with what it labels “the best experience” for working with data streams from across their entire business.

Confluent Cloud provides access to more than an exabyte of data processed per year, eliminates the operational shortcomings of an open-source integration and accelerates project delivery times for customers.

It delivers fully managed stream processing, enterprise-grade security controls, a governance suite for Kafka, and more. And it’s available wherever customers’ data may reside — in the cloud, across clouds or on-premises.

Technology partner benefits include:

  • Power streaming use cases – Enable low latency workloads from any source or sink with high-quality, serverless data streams and no data-at-rest pit stops. Unlock new data streaming use cases built on your platform with ease by leveraging Confluent’s 120+ source and sink connectors covering the entire Kafka ecosystem.
  • Accelerate consumption and growth – Integrate with a complete data streaming platform so your customers can focus more on driving consumption and less time managing open-source Kafka. Shift the ongoing management and support of data streaming capabilities on your platform over to Confluent’s Kafka experts.
  • Supercharge GTM strategies – Amplify marketing efforts and identify more selling opportunities by partnering with the leader in data streaming. Generate and close more opportunities for real-time use cases faster with sales and marketing tooling built specifically for data streaming pipeline generation.

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