Data Dynamics has announced its Data Dynamics Advantage Partner Program.
The program is for channel partners interested in NAS hardware sales, and offers special discounts to partners that invest in training their resources on the StorageX platform.
“Data Dynamics continues to see strong growth via our channel to deliver a software defined data migration and management solution for next generation hardware environments,” said Sean McCarry, VP of worldwide sales at Data Dynamics. “The channel is vital to our success, we have realized great value from the support of our channel partners as they educate and deploy StorageX in their customer environments.”
Based on estimates by IDC (International Data Corporation) unstructured data is growing at 65% year over year and to meet this explosive growth legacy hardware vendors and new start-ups are building next generation systems (software and hardware based) to address the scalability needed. Unfortunately, the transition from legacy hardware to new systems is a tedious process and one that is often overlooked. This creates a market opportunity that today is north of $2 billion dollars being addressed by services and lacking automation.
McCarry explained, “Exponential data growth necessitates frequent capacity expansion – and relies heavily on manual migration efforts which are labor intensive and very costly. Automated, policy-based mobility solutions solve the migration problem allowing enterprises to move quickly to next-generation hardware platforms. What’s more, with data never sitting perpetually at rest, the need to have an intelligent data management solution is a necessity across the data lifecycle. With industry leading technology, the StorageX software platform can help our partners enable these moves for their customers while mitigating risk and reducing the aggregate time and costs.”
The Data Dynamics Advantage Partner Program features three partner tiers – Bronze, Silver and Gold – with scaling benefits and discounts offered to each. Partners that become members of the Data Dynamics Advantage Partner Program can additionally benefit from a rapid increase in sales revenue and margins. StorageX dramatically reduces the cost and risk of data mobility, making it easier for partners to provide the platform that customers want while preventing migration from acting as a barrier. With StorageX, channel partners can ensure that their customers achieve data agility by turning what was an onerous and disruptive activity into a competitive advantage, easily moving data wherever it needs to go and getting value from it wherever it lives. Finally, channel partners can not only build a services practice around the StorageX software platform, but they can also increase value-added services to customers by offering key delivery differentiators, scaling professional services revenue and margins leveraging automation built into StorageX, and providing global delivery capabilities while centralizing resources utilizing the platform.