Exablox Launches Channel Strategy

Exablox has officially launched its channel partner program, to expand distribution for its OneBlox scale-out storage appliance and its secure, multi-tenant, cloud-based OneSystem management service.

The storage solutions include inline deduplication, continuous data protection and zero-configuration storage expansion.

“With its OneBlox and OneSystem, Exablox has taken many of the concepts born in the cloud and made it easy for small-to-medium enterprises to now take advantage of the benefits that were once only available to large enterprises,” said Steve Ichinaga, senior vice president and general manager of systems at Exablox’s exclusive distributor, SYNNEX.

Exablox’s channel program is recruiting partners that focus on the mid-market across vertical industries. The company said that it is “investing heavily” in the channel and is committed to helping its partners through joint marketing efforts, co-branding, sales and support.

Ezra Hookano, who joined the company in January as Exablox’s vice president of sales, will lead the partner program. Prior to joining Exablox, Hookano built channel programs at Fusion-io and Barracuda.

“I’ve been working with VARs and end users for the past 20 years and recognize the struggle many mid-size enterprises are experiencing as they attempt to keep up with their applications and storage demands,” said Hookano. “Currently, companies have to choose between very expensive storage that requires forklift upgrades and complex installation and management, or inexpensive storage solutions without the software features they require. We look forward to partnering with VARs, MSPs, resellers and distributors that are passionate about storage and to helping to fill the void in the storage market with our scale-out enterprise-class storage that’s affordable to the mid-market.”

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