HP has updated its channel partner programs to reflect coming changes in the company’s structure.
HP will soon split into Hewlett Packard Enterprise and HP Inc. The former will include software and services for the business market, while the latter will encompass traditional printer and other “personal systems” hardware.
The HP Partner Navigator Program for instance is designed to help HP partners through HP’s upcoming separation into two companies. And the Partner One Alliance is designed to help top partners continue to offer cross-portfolio opportunities across companies after the separation.
“As HP continues its path toward becoming two new Fortune 50 companies, we remain laser-focused on maintaining the same commitment to the channel that our partners have come to trust,” said Meg Whitman, chairman, president and CEO of HP. “HP is helping partners maintain business continuity and, at the same time, capture market opportunity through a services-centric, outcomes-driven approach.”
The HP Partner Navigator Program contains a number of resources, including dedicated HP partner support centers. For HP’s largest, most operationally complex direct partners, HP partner account operations managers will work directly with resourced partner navigators, who are named partner employees, to address each partner’s unique operational needs.
Via the Partner One Alliance, both Hewlett Packard Enterprise and HP Inc. will work together on partner activities and maximize participation in industry channel events. Dedicated teams in both companies will collaborate to build joint business and marketing plans around specific solutions in key areas of the portfolios. The Partner One Alliance will be available to all Platinum, Gold, Silver and distribution partners.
“Partners need to stay one step ahead of their competition, and their customers,” said Kris Rogers, senior vice president of product marketing and procurement, PCM. “HP’s new partner programs, tools and resources will enable partners to grow by competing more effectively in key markets, while optimizing the efficiency of their business.”