IBM Adds Incentives to SoftLayer Cloud Partner Program

IBM is launching a series of initiatives for business partners of its cloud infrastructure subsidiary SoftLayer, including earned-volume discounts for SoftLayer business partners that don’t require a prior commitment.

It’s creating a new SoftLayer Services & Solution Provider program, which it says will streamline the SoftLayer hosting reseller and strategic partners program to improve “clarity of eligibility requirement and benefits of the program.” In tandem with that, it’s offering a co-marketing initiative as part of PartnerWorld. It includes access to campaign design and creation tools as well as customizable campaign templates.

IBM is also expanding the technical training courses for both SoftLayer and IBM Business Partners. The free two-day courses introduce SoftLayer solutions through hands-on activities delivered by Global Knowledge, one of IBM global training providers.

“Supporting our partners as they transition from selling traditional on-premise cloud solutions to hybrid and off-premise cloud solutions is a priority for Avnet Technology Solutions,” said Fred Cuen, senior vice president and general manager for IBM’s Avnet Technology Solutions, Americas. “With these new enhancements, and with IBM’s plans to expand its global cloud footprint globally, SoftLayer has assembled the right components for a winning partner program and we’re looking forward to leveraging it to grow cloud market share for Avnet and our partner base.”

The new offerings build on IBM PartnerWorld’s existing cloud-related resources, including the cloud services mark, an IBM ingredient brand mark; the PartnerWorld Cloud Benefit Guide, a catalog of resources; PartnerWorld SatScor, a free client satisfaction survey for promoting referral marketing; and Cloud-based Program Criteria to make it easier for cloud-based PartnerWorld members to understand what they have to achieve to advance participation levels in the PartnerWorld program.

“Cloud computing is transforming the relationship between Business Partners and their clients, creating unprecedented opportunities to enter new markets and sell new services,” said Tom Blair, senior vice president for global sales at SoftLayer. “SoftLayer recognizes that our business partners are evolving to meet the needs of their customers and we are committed to building a world-class support program for them to tap into as they transition to this new era of computing.”

 

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