ChannelVision’s B2B and custom content services are back in full swing, following a successful relaunch in January.
Last month ChannelVision announced the return of Gerald Baldino to its editorial team, providing clients with additional channel and IT marketing guidance and support. As Content Director, Baldino brings more than 10 years of experience covering technology, telecom and the channel and specializes in a range of content marketing mediums including blogs, customer success stories, eBooks, white papers and more.
Baldino rounds out ChannelVision’s team of marketing specialists and cements the company as a powerhouse channel marketing agency. ChannelVision now offers a full-service marketing program that spans digital, print, audio and video as well as CVx EXPO in Scottsdale which is the fastest-growing event in the channel.
The relaunch comes as demand for custom content is at an all-time high. According to Deloitte, content marketing is now vital to the digital marketing strategies of 8 in 10 surveyed leaders. Reading and researching are a core part of the purchasing process for customers, and high-quality content is necessary for creating brand awareness, generating demand, and nurturing leads. Channel partners also depend on content for sales enablement and closing deals.
That said, companies across the board are struggling to create personalized, timely and relevant content. Despite recent advancements in generative AI and content automation, producing high-impact content still requires time and dedication, along with deep industry knowledge. This makes the process challenging, especially for companies with limited in-house resources.
Outsourcing offers a workaround for marketing teams, helping to reduce overhead and scale content on demand. Third-party editors become an extension of the marketing team, providing ongoing brand strategy, consulting and coverage across a variety of channels — while freeing internal team members to focus on other high-priority tasks.
Looking forward, ChannelVision will carry its momentum into the busy winter/spring conference season. Look for ChannelVision at ITEXPO in Fort Lauderdale February 13-15, Virtue Connect in Clearwater Beach February 27-29 and Channel Partners in Las Vegas March 11-14.
To learn more about ChannelVision’s custom B2B content services or schedule a meeting at an upcoming event, contact Berge Kaprelian at 480.503.0770 or berge@bekebusinessmedia.com.
