K2 Ascend Partner Program, which officially went live Jan. 1, is built on three essential pillars:
- Transparency: Proactive and preemptive communication to create simple transactions, clear requirements and specific measurements.
- Enablement: Tools to help partners build skills and promote offerings to achieve the highest level of customer success.
- Profitability: Opportunity registration designed to protect partners and provide incentives as fuel for future growth.
“Since K2 brought me on in May, I’ve made it my mission to listen to our partners and apply their feedback to create a program that partners want to invest in,” said Tom Evans, vice president of global channel sales, K2. “The K2 Ascend Partner Program will provide our partners with greater customization, training, certifications and incentives that significantly benefit our varied partner needs.”
Through the launch of the K2 Ascend Partner Program, K2 will provide its channel partners with improved benefits in several key areas, including multiple partner levels that are customized to specific partner needs, opportunity registration for financial incentives, knowledge-building opportunities to enhance the partner and customer experience, and customizable toolsets to strengthen partner communication.
“Avanade is excited about K2’s new channel program and looks forward to jointly helping clients digitize their businesses with these innovative capabilities,” said Tom Hoglund, vice president of digital workplace at channel partner Avanade.
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