NetWolves Consolidates Channel Strategy Under Masters

Managed service provider NetWolves is consolidating its channel partner program into a tiered model in which the company will work directly with a handful of master agents, while independent agents and subagents will then work through those larger distributors. So far, those Intelisys, PlanetOne and Microcorp have enrolled in the program.

“Their commitment to identifying priority opportunities and bringing NetWolves’ full suite of service to the dance has solidified the foundation of our relationship,” said Ryan Kelly, president of sales at NetWolves.

He added that the company has created a support structure for the program that includes solutions managers, network engineering and project management to identify and access additional revenue streams in existing and new network customers. Approached correctly, managed services tend to escalate in the scope of the installation over time, the company noted, saying that agents can see initial revenues grow by 50 percent to 200 percent over the course of a customer engagement.

“When we initially engaged the NetWolves team, the network opportunity was approximately $11,000 monthly recurring commission (MRC),” said Ralph Chacon, president at Agape Communications, an agency. “The NetWolves team rolled up their sleeves, and engaged the customer, assuming a primary role. Our client was consistently impressed and happy with the high level of expertise and flexibility which was displayed. NetWolves not only met their network requirement, they created a solution that satisfied a number of strategic IT objectives and the opportunity grew to $24,000 MRC.”

He added, “The customer continues to turn to NetWolves for additional managed services and bills in excess of $45,000 MRC today.”

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