Paragon Launches Pure Channel Program for Disaster Recovery

 Paragon Software Group, which provides data protection, backup and disaster recovery, has announced the Paragon Pure Channel Program, focused on value-added resellers (VARs), direct marketing resellers (DMRs), integrators and managed service providers (MSPs) in the Americas.

Channel partners will be able to opt into two Pure Channel partner levels, including Pure Platinum and Pure Gold. The program includes what Paragon calls “POP,” or Paragon Opportunity Protection, which offers a 30 percent guaranteed margin protection to partners on their registered opportunities. All Paragon partners will be able to take advantage of 30 percent margin protection via their POP registrations, but those who choose to be “Marketing Partners” will also receive leads, spiffs, market development fund accruals and dedicated technical support managers, Paragon said.

The new initiative is built around Paragon Protect & Restore (PPR) image-based backup and disaster recovery solution. PPR targets small to midsize businesses and mid-enterprise markets, and is designed for physical, virtual and hybrid server environments.

“PPR offers all the advanced features that today’s data-driven organizations need, in an easy-to-install, easy-to-manage package at a competitive price point, with margins that can make a big difference for our partners,” said Tom Fedro, president of Paragon. “With Pure Channel, we’ve renewed and invigorated our channel enablement tool set and processes while expediting the sales cycle so our VARs and MSPs can quickly win more business, with significant profits built into the model.”

Heading up the new partner program is Yudy Vinograd, director of channel sales. Vinograd draws upon more than 18 years of IT channel experience to oversee the initiative.

“Pure Channel is about enabling partners with the right technology to meet their customers’ needs and streamlining sales cycles with real-time support and expertise, while ultimately maximizing a partner’s profitability,” said Vinograd. “I’ve seen a lot of programs throughout the years and it’s exciting and refreshing to bring such a game-changing package of products, tools, resources and profitability to market for our partners.”

“We’re very impressed with Paragon’s Pure Channel Program and the new energy and competitive advantages it brings to our BDR business,” said George Hertzberg, president of GHA Technologies, a Paragon partner based in Scottsdale, Ariz. “Paragon has already proven itself with award-winning technology and now they are making it even easier for us to go to market, streamlining the way we transact our business and providing higher profitability for our efforts.”

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