Paragon Software Group, which provides data protection, backup and disaster recovery (BDR), has announced that it saw 86 percent revenue growth year over year for the first half of 2014.
The company is attributing it to the launch of the Pure Channel partner program for resellers and managed service providers (MSPs), which are averaging close ratios of well over 40 percent on the almost 500 new customer opportunities passed on to them through the program.
“Pure Channel represents a major overhaul to the company’s previous channel program,” the company explained. “It stands out in the market because it eliminates the need for traditional revenue commitments, certifications and contracts.”
Pure Channel eliminates minimum revenue and tech training requirements, guarantees 30 percent margin protection and streamlines sales cycles with online deal registration and transaction processes. Resellers and MSPs can opt into one of two Pure Channel partner levels: Pure Platinum or Pure Gold.
“Pure Channel not only sets up our sales team for success, but also offers a refreshing and streamlined alternative to traditional BDR partner programs,” said Pure Channel participant Ron Belensky, corporate sales trainer and coach, MicroAge. “Paragon has gone above and beyond to support our sales efforts by being easy to do business with and demonstrating their commitment to helping us reach our goals.”
The program is built around Paragon Protect & Restore (PPR), the company’s image-based BDR product. PPR is optimized for small and midsize business and mid-enterprise markets and designed for physical, virtual and hybrid server environments.
“With Pure Channel, our goal is simple: to help our resellers and MSPs grow their businesses profitably. We’ve made it our commitment to do everything we can to be the most effective vendor on their line cards; the growth and opportunities we’ve delivered to date through the program this year – far outpacing the results of 2013 – are just the beginning,” said Tom Fedro, president of Paragon Software.