Procure IT, a data-driven IT procurement company, named Brian Leonard (pictured) as its Chief Marketing Officer (CMO). An 18-year technology and channel marketing veteran, and former RapidScale VP of Marketing, Leonard will oversee the creation and management of Procure IT’s marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, public relations, data analytics, budget management and marketing team leadership and development.
“Brian Leonard and many of the Procure IT team members have extensive experience working together to build and successfully sell RapidScale,” said Procure IT co-founder and Managing Partner – and former RapidScale CEO – Randy Jeter. “We know and respect each other well and can hit the ground running to develop and execute Procure IT’s marketing strategy to drive rapid growth and shareholder value.”
Leonard is a data-driven technology marketing leader with nearly two decades of experience leading, growing and managing international marketing teams. Previously, Leonard led marketing operations for technology providers such as RapidScale and ujet.cx, as well as TSDs such as Intelisys and AppDirect. Leonard has also consulted with many technology, SaaS and telecommunications firms on marketing strategy and execution.
“I’ve run marketing on every angle of the technology advisor ecosystem, including distributors, platforms, agents, consultants and technology vendors,” said Leonard. “I’ve spent my career helping small and midmarket companies scale their marketing organizations and positioning. I’m excited to reconnect with Randy Jeter and other members of the RapidScale team to drive revenue growth for Procure IT.”
In addition to his role at Procure IT, Leonard serves as an advisor for several SaaS and platform organizations, including the SaaS Ecosystem and Business School (SEBS), Product HQ and Squibler AI. Leonard is certified in MEDDPIC Sales Methodology, Pragmatic Product Marketing, Demandbase ABM and Revenue Architecture School.