Beka Names Baldino Content Director, Boosts Content Services

Beka Business Media, producers of ChannelVision Magazine and the CVxEXPO channel partner experience, is pleased to announce the return of Gerald Baldino to its editorial team. Baldino rejoins Beka as Content Director and will be heading up the company’s B2B and custom content businesses.

Baldino has more than 10 years of experience covering technology sales, telecom and the channel. Prior to rejoining Beka, he worked with a variety of technology companies and agencies, collaborating and reporting on a number of key topics such as cybersecurity, edge computing, AI/ML, SD-WAN, IoT, cloud communications, data center/virtualization, robotic process automation (RPA), software development and more.

Representing somewhat of a re-launch of Beka Business Media’s third-party content services, Baldino brings his specialization in creating blogs, customer success stories, eBooks, whitepapers, sales sheets, web copy, social content, company profiles, and more to the company and its customers.

“We couldn’t be more excited to have Gerald back on board at Beka, and we know many of our customers are excited to be working with him once again,” said Berge Kaprelian, CEO and President of Beka Business Media.

In addition to working with Beka’s third-party content customers, Baldino also will be contributing to ChannelVision Magazine and assisting with CVx’s educational program.

“Content is still king,” said Martin Vilaboy, Beka’s Editorial Director & Editor-in-Chief of ChannelVision. “Research shows that the first step to a technology purchase is self-guided research and information-gathering on that particular technology. Gerald provides our customers with the subject expertise and high-quality content that is necessary to attracting prospects and closing deals.”

In line with Beka’s reputation of offering superior customer service and experiences, Baldino and the Beka content staff regularly collaborate with the sales, marketing, PR and product teams of its customers to align messaging and plan their content strategies.

“Beka has earned a strong reputation as a leading full-service publishing company that amplifies brand messaging and drives meaningful results. I’m thrilled to rejoin Beka’s expert team and help grow its custom B2B content program,” said Baldino. “I also look forward to reconnecting with Beka’s customers and partners in the coming months.”

Gerald Baldino can be reached at 561.896.2081 or

For more information on Beka Business Media’s B2B content services, please contact Berge Kaprelian at 480.503.0770 or

Meet with the Beka team at the upcoming ITEXPO (booth #472) in Fort Lauderdale, Fla., on February 13-15.; at Virrtue Connect in Clearwater Beach, Fla., on February 27-29; at WISPAMERICA in Oklahoma City on March 4-7; or at ChannelPartners (booth #1243) in Las Vegas, March 24-27, to find out how Beka Business Media can boost your B2B marketing strategy in 2024.