Pure Storage Helps Channel Partners Supercharge Subscription Business

Pure Storage, the IT pioneer that delivers storage as-a-service in a multi-cloud world, announced updates to channel incentives and offerings to enable partners to grow their subscription business with Pure.

To adapt and thrive in today’s environment, customers want complete flexibility, agility, transparency, and simplicity – benefits best achieved through subscription services. With Pure’s suite of subscription offerings, including Pure as-a-Service, Evergreen program, Pure Cloud Block Store, and Portworx, partners are able to meet their customers’ evolving needs while generating recurring revenue.

Partner momentum in selling Pure as-a-Service is strong, with more than double the number of partners transacting this year vs. last year.

Pure delivers an enterprise class utility with flexible storage consumption, a cloud experience on premise and aligns spend with actual consumption. Pure has continued to advance its Pure as-a-Service offerings, reducing complexity by eliminating additional licenses and support costs and introducing a service catalog with transparent pricing.

Now partners can make even more money selling Pure as-a-Service. With a new partner rebate, partners earn 5 percent of the total contract value on closed eligible Pure as-a-Service wins up to $100,000 per deal.

As enterprises look towards modern, cloud-native applications to power the next phase of their business, channel partners will be critical advisors, helping customers navigate a Kubernetes and container-based world.

With Portworx, which Pure acquired in late 2020, Pure delivers the industry’s most complete Kubernetes Data Services Platform for building, automating, protecting, and securing cloud-native applications. Customers can accelerate their digital transformation by running any cloud-native application, in any cloud, using any Kubernetes platform with built-in high availability, data protection, data security, and hybrid cloud mobility.

With Portworx sales 100 percent channel led, partners are able to expand their subscription offerings to cover Kubernetes-based applications.

Pure has extended Pure1 to give partners access to manage subscriptions on behalf of their customers, empowering Pure’s partner ecosystem to bring a fully operational service with full transparency to joint customers. Customers using Pure1’s self-service portal are able to buy new services or expand their as-a-Service footprint via their channel partner whenever they need.

To learn more, visit the Pure Partner Program page.